Course Curriculum
Social Media MarketingComplete Syllabus & Module Breakdown
📚 4 Modules⏱ 2 months💼 ₹2.5–6 LPA
Full Curriculum
Social Media Marketing — Complete Syllabus
4 modules · all topics listed · last updated 2026
01
Social Media Strategy
- Platform Selection
- Audience Research
- Content Calendar
- Brand Voice & Tone
02
Content Creation
- Canva for Social Media
- Video Content (Reels & Shorts)
- Copywriting for Social
- Hashtag Strategy
03
Paid Social Advertising
- Facebook & Instagram Ads
- LinkedIn Ads
- YouTube Ads
- Retargeting Campaigns
04
Analytics & Growth
- Social Media Analytics
- A/B Testing Creatives
- Community Management
- Influencer Marketing
Frequently Asked Questions
Which platforms are covered?
Facebook, Instagram, LinkedIn, YouTube, and Twitter/X. We focus most deeply on Meta platforms and LinkedIn.
Will I learn to create video content?
Yes. Creating Reels, YouTube Shorts, and video ad creatives is covered.
Will I run real ad campaigns?
Yes. You will run live campaigns with small budgets on Meta and LinkedIn.
Can I become an influencer through this course?
This course focuses on professional social media marketing for brands and businesses, not personal influencer growth.
What is SMO vs SMM?
SMO (Social Media Optimization) is organic — improving profiles and content. SMM (Social Media Marketing) includes paid advertising.
Social Media Marketing
⏱2 months
💻Online + Offline
💼₹2.5–6 LPA
✓100% placement assistance
Tools You'll Master
Meta Ads ManagerLinkedIn Campaign ManagerCanvaBufferHootsuiteMeta Business Suite
Career Outcomes
- ✓Social Media Manager
- ✓Social Media Strategist
- ✓Content Creator
- ✓Community Manager
- ✓Paid Social Specialist
Who Should Attend
- Marketing freshers targeting social media roles
- Business owners managing their own social presence
- Content creators wanting to monetize skills
- PR professionals moving to digital