Course Curriculum
SEO & SEMComplete Syllabus & Module Breakdown
Full Curriculum
SEO & SEM — Complete Syllabus
4 modules · all topics listed · last updated 2026
SEO Fundamentals
- How Search Engines Work
- Keyword Research
- On-page Optimization
- Meta Tags & Schema Markup
Technical SEO
- Site Speed & Core Web Vitals
- Crawlability & Indexing
- Structured Data
- International SEO
Link Building
- Backlink Analysis
- Guest Posting
- Digital PR
- Link Earning Strategies
Google Ads (SEM)
- Campaign Structure
- Ad Copywriting
- Quality Score & Bidding
- Remarketing
Frequently Asked Questions
What is the difference between SEO and SEM?
SEO (organic) improves rankings without paying for clicks. SEM (paid) uses Google Ads to appear at the top immediately. Both are essential for full search visibility.
Will I learn technical SEO?
Yes. Technical SEO including Core Web Vitals, crawlability, and structured data is a core part of this course.
What tools will I learn?
Google Search Console, SEMrush, Ahrefs, Screaming Frog, and Google Ads.
Will I get Google Ads certification?
Yes. Google Ads Search certification preparation is included.
How long does it take to see SEO results?
SEO typically shows results in 3–6 months. We teach both short-term and long-term strategies.
SEO & SEM
Tools You'll Master
Career Outcomes
- ✓SEO Specialist
- ✓SEM Specialist
- ✓Search Marketing Manager
- ✓Content SEO Strategist
- ✓PPC Analyst
Who Should Attend
- Marketing professionals wanting search specialization
- Business owners improving website traffic
- Freshers targeting digital agency jobs
- Content writers wanting SEO skills