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Search Engine Marketing and Optimization Courses from Felix-ITs

Learn from the best industry trainers and get hands-on experience with popular search engine concepts such as identifying keyword trends, search console, analytics, and many more.


75 Hours



Weekend Batch




Our Locations: Pune, Mumbai

At the end of our courses, you will be able to make the best of both organic and paid search strategies that effectively enhance brand presence, drive traffic to websites, enable higher conversion rates, and ultimately boost business growth. With Felix-ITs, you get 100% job assistance too.

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Teaching The Fundamentals

What We Teach

Program Highlights

As we know any online action starts with a single search, where the search engines capture the intent or requirement of the potential customer and drive them to the brands or services. This course covers all the key topics of Search Engine Marketing and Optimization and how they combine to become an effective marketing strategy. You will also receive an in-depth understanding and advanced knowledge of the most important digital marketing domains along with live and virtual projects to gain maximum domain experience. You will also learn about search engine algorithms and how they impact organic search results and websites.

Search engine marketing (SEM), also known as internet marketing, is a digital marketing strategy that includes the promotion of websites in such a way that it increases the visibility of a website in search engine result pages. Search engine optimization (SEO) on the other hand is the process of improving the quality and quantity of website traffic.


Our developers will guide you on every step ,our mentored courses is one of our USP.


you would be developing many real life apps as you learn which will help you gain confidence in development


our career counsellor will help you build your profile ,your GitHUB ,linkedin profiles ,update your resume, mock interviews & Machine Test , we will help you find right job and guide you in every steps

This Program Is Made For You

This Program Is Made For You

Build a well-rounded search marketing skill set by exploring this intensive, hands-on course that is a perfect fit for marketers who would want to either build or develop skills in the most demanding areas of digital marketing. Ensuring you make the most of this course, the structure will include the latest techniques for planning, executing, and evaluating your current SEM activities- all within an interactive and insightful learning environment led by industry leaders.


If you are a professional and looking to enhance your profile then this course is the right choice as a first step in upscaling your profile.


Fresh graduates who are looking to make an entry in IT world this course would be good start to make yourself stand apart from the crowd ,get your fundamentals strong.


Courses Designed and Led by Industry Experts

The Search Engine Marketing and Optimization Course at Felix-ITs is designed to include the latest industry-related subjects and tools you need to reach your audience, uncover unique insights, and optimize your digital presence. Our aim is to collaborate with experts across the globe to update our courses and training structure at all times so that you are exposed to the current industry trends and technology.


  1. Introduction to SEO & SEM 

    Start off with this course by gaining an in-depth understanding of the technicalities of what is search engine marketing (SEM) and its importance in the current world. Understand how search engines work and learn how to combine organic search and paid search to achieve the desired outcome. Develop skills pertaining to marketing functions such as inbound marketing, paid marketing, social media marketing, and web analytics.


    Build Search Foundations


    Get a comprehensive understanding of the search engine by exploring the working principles of search engines, organic and paid marketing methods, understanding keywords, SEO factors, and other basic SEO concepts.


    Discover SEO Tools


    Introduce yourself to Google Ads and Screaming Frog and explore their interfaces to get used to the functionalities and features. Other SEO tools you can get familiar with are Spyfu, SEMRush, Moz, Ahrefs, and Google Keyword Planner.


    Learn SEO Audit


    Learn practical SEO audit standards and apply them to carry out a generic SEO audit on real websites.  Evaluate audit risks and produce audit reports.



  2.  Organic SearchWhen it comes to search engine marketing, search engine optimization and organic search are important parts of a powerful brand presence. Organic search is the search results from search engines that are not affected by paid advertising, therefore, organic search results are always based on their relevance to the search term. In this section of the course, build a core understanding of organic search and the factors that affect such search results in order to improve your skills and ideas to create natural/organic brand presence and boost search ranking.


    Learn to Create Engaging Content

    Strategically create impactful content that resonates with your target audience keywords in mind and engages your organic search traffic. The idea is to approach content with SEO in focus in order to reach the right audience with better customer engagement and effective navigation to the website.


    Generate high-quality backlinks

    As an important part of SEO, backlinks can help increase user visibility and search engine credibility. Learn how to effectively create and improve backlinks that allow another resource to find your content valuable enough to link to it within their own content.


    Utilize Local SEO

    Know how you can benefit from your physical location using local SEO and explore its features to leverage its benefits. This search engine optimization strategy enables businesses to be more seen on the local search results page.


    Explore Google Search Console

    Use Google Search Console to reveal or expose website issues as it helps scan and troubleshoot any website error present in Google Search results. Get to know about this SEO tool features used and maintain a clean website and efficiently manage issues.

  3. Paid Advertising 

    This part of the course will cover training for Paid Advertising or commonly known as Pay-Per-Click advertising (PPC). Learn how to set up and execute a Google Ads campaign, that will include keyword selections, ad copy, and choosing the relevant target options. This can help your ads appear alongside relevant searches and other content on the website.

    This section of the course will also showcase how to get the most out of Google Ads reporting in order to successfully optimize campaigns and maximize their ROI.


    Learn Principles of Paid Search

    Start off with the basic fundamentals and technical concepts of Paid Search that can act as an amazing method to reach your audience who are actively searching for products/services that you offer.


    Plan Campaigns & Create Text Ads

    Each campaign has its own type of target audience and ads. Learn how these search campaigns can be planned, tailored, and executed to meet your marketing goals. Get trained in how you can plan for, set up, create and write ads that appeal to your potential target audience. Keywords play an important role in driving a successful advertisement.


    Learn about Display Ads

    A category of paid online advertising, Display ads help attract customers of a website, social media platform, or other digital mediums to initiate a specific action. Learn the art of creating some interesting and effective display ads and utilize advanced search marketing concepts.

  4. SEM Analytics & MeasurementData is the key to everything. Therefore collecting data through web analytics and measuring it can help make informed and better decisions for campaigns. It will enable you to optimize and give a better direction to your ad campaigns using Analytics data and improve site discovery and traffic generation. Explore all the methods of SEM Analytics and Measurement in this course so that you can apply the skills to get the most out of the data you’re getting from your digital marketing activities.


    Gather Insights With Google Analytics

    Learn how to use the statistics and basic analytical tools available within Google Analytics for search engine optimization (SEO) to track and gather data on website traffic and measure your advertising ROI and SME efforts.


    Use Google Tag Manager

    One of the industry-standard tools, Google Tag Manager acts as a tag management system that enables you to rapidly and easily update measurement codes or implement tags without having to rely on web developers.

Job Prospects

Digital marketing is and will be one of the most trending skills in India and abroad. Marketing has been alive for more than a century and today, we are seeing a digital picture of marketing where businesses are adopting new techniques and tactics to attract, engage and retain customers.
If you want to get a secure and creative job for a lifetime, digital marketing is the ideal profession you would choose. Companies of all sizes are hiring digital marketing professionals to transform their businesses. Get ready to unlock new opportunities for your bright future with Felix-ITs.

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