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SEO Certificate Course In Pune

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Boost Your Online Presence: Learn the Secrets of SEO and Digital Marketing to Drive Traffic and Increase Conversions! Join Now and Master the Art of Online Marketing

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    Learn Digital Marketing with Our Comprehensive Course

    This course covers all the key topics of Search Engine Marketing and Optimization and how they combine to become an effective marketing strategy. Search engine marketing (SEM), also known as internet marketing, is a digital marketing strategy that includes the promotion of websites in such a way that it increases the visibility of a website in search engine result pages. Search engine optimization (SEO) on the other hand is the process of improving the quality and quantity of website traffic.

    Problem solving skills

    Design fundamentals

    Career advancement

    Industry best practices

    Career Opportunities

    Discover and unleash the potential of your future by exploring the plethora of exciting career opportunities available to you

    PPC (Pay-per-click) Manage

    Content Marketing Manager

    Social Media Marketing Manager

    (SEO) Manager

    Digital Marketing Manager

    Discover the Fundamentals with Our Comprehensive Course!


    In-depth training with hands-on application


    One-on-one mentorship with industry experts


    Real-world projects for practical learning


    Theory classes are followed by practical sessions conducted in labs


    Comprehensive, in-depth, and targeted training will be the key towards achieving unsurpassed success. With a unique vision for our students and extensive experience in the professional arena, we at Felix ITs have come up with a comprehensive and interesting syllabus for students.
    • Introduction to SEO & SEM

      Start off with this course by gaining an in-depth understanding of the technicalities of what is search engine marketing (SEM) and its importance in the current world. Understand how search engines work and learn how to combine organic search and paid search to achieve the desired outcome.

    • Build Search Foundations

      Get a comprehensive understanding of the search engine by exploring the working principles of search engines, organic and paid marketing methods, understanding keywords, SEO factors, and other basic SEO concepts.

    Features of the course

    4 months curriculum

    Get a robust 4-month curriculum that covers all the essentials of the course

    Unlimited Mentoring

    Get mentoring from industry experts to guide you every step of the way

    Build Your Portfolio

    Build an impressive portfolio of real-world projects to showcase your skills and stand out from the competition

    Placement Support

    Get dedicated placement support to help you land a job and kickstart your career

    A student’s journey

    Shape Your Career with Our Comprehensive Journey

    Introduction to social media marketing

    The student is introduced to the fundamentals of social media marketing.

    Social media content creation

    This stage involves learning how to create engaging content that resonates with a target audience.

    Social media advertising

    In this stage, the student learns how to create and run social media ad campaigns .

    Social media analytics

    In this stage, the student learns how to use social media analytics tools.

    Social media strategy development

    In this stage, the student learns how to develop a comprehensive social media strategy.

    Project Completion

    In this final stage, the student is given the opportunity to apply their knowledge and skills.

    Student Work

    Our student work showcases the real-world application of the skills and techniques you will learn in our course. Get inspired and see what you can achieve with our program

    Our recent placements

    Our placement and success stories showcase the achievements of our students and the opportunities that are available

    Ria Deshmukh
    Engineer (Pre Felix)
    UI/UX Designer (Post Felix)
    Working at
    Prashanti Nagdeve
    Event Manager (Pre Felix)
    UI/UX Designer (Post Felix)
    Working at
    Swati Lodha
    Fresher (Pre Felix)
    Full Stack (Post Felix)
    Working at

    We are proud to have trained professionals who have gone to work at some of the biggest names in the industry

    Course Completion Certificate

    Award Yourself for Your Hard Work

    Proudly display your certificate and show the world what you have accomplished with our program.


    If you meet the below criteria, you are eligible to join our comprehensive SEO and Marketing course and start your journey to success!"

    • IT PROFESSIONALS If you are a professional and looking to enhance your profile then this course is the right choice as a first step in upscaling your profile.
    • ENTRY LEVEL DEVELOPERS Fresh graduates who are looking to make an entry in IT world this course would be good start to make yourself stand apart from the crowd ,get your fundamentals strong.

    Where to begin your journey?


    Attend our free webinar

    Get an introduction to the world of SEO and Marketing and learn how it can benefit your career. Our expert instructors will guide you through the basics.



    Live session with mentor

    Take your learning to the next level with a one-on-one session with a professional SEO and Marketing Manager.

    Book session


    Enroll for the course

    Sign up now and get ready to embark on your SEO and Marketing journey with confidence and support!"


    New Batch Alert

    Are you ready to start your SEO and Marketing journey? Our next batch of the comprehensive SEO and Marketing course is starting soon. Join a community of like-minded individuals and learn from industry experts.

    28 June

    4:30 pm to 6 pm


    *Limited seats

    Want to know other batch availability?

    SEO Marketing Basics

    1. What does SEO stand for, and why is it important for websites?

    SEO stands for Search Engine Optimization. It is the process of improving the ranking of a website in search engine results pages (SERPs). Making it more visible to users who are searching for information or products related to its content. SEO is important for websites because it can help them attract more organic traffic, which can lead to increased brand awareness, leads, and sales.

    2. What are the key elements of on-page SEO optimization?

    On-page SEO optimization is the process of optimizing your website's content and structure to improve its ranking in search engine results pages (SERPs). The key elements are as below:

    • Keyword research: Identifying relevant keywords that your target audience is searching for.
    • Content optimization: Creating high-quality content that is relevant to your target keywords and provides value to users.
    • Technical SEO: Ensuring that your website is technically sound and easy for search engines to crawl and index.
    • User experience: Optimizing your website for a positive user experience, including factors like page load speed, mobile-friendliness, and easy navigation.
    • An SEO course will help you understand these key elements in a better and more comprehensive manner.

    3. How can you conduct keyword research for SEO purposes?

    Conducting keyword research for SEO involves identifying relevant search terms that users employ to find information online. This process goes something like this:

    • Brainstorming seed keywords: Begin by identifying broad keywords related to your business or industry.
    • Utilizing keyword research tools: Creating high-quality content that is relevant to your target keywords and provides value to users.
    • Technical SEO: Employ tools like Google Keyword Planner or Semrush to uncover related keywords and their search volume.
    • Analyzing competitor keywords: Analyze the keywords your competitors are ranking for to identify potential opportunities.
    • Evaluating keyword difficulty: Assess the difficulty of ranking for specific keywords based on competition and domain authority.
    • Prioritizing long-tail keywords: Target long-tail keywords, which are more specific and have less competition.
    • Incorporating keywords naturally:Integrate keywords strategically into your website's content without keyword stuffing.

    4. What is the difference between organic and paid search results?

    Organic search results are unpaid and appear naturally in search engine results pages (SERPs) based on factors like relevance and authority. Paid search results, on the other hand, are displayed above organic results and are triggered by advertisers bidding on specific keywords.

    5. How does link building impact SEO, and what are some effective link building strategies?

    Link building is a crucial SEO technique that involves acquiring backlinks from other websites to your own. These backlinks serve as votes of confidence, indicating your website's credibility and authority to search engines. A strong backlink profile can significantly boost your website's search rankings, driving organic traffic and enhancing brand visibility.
    Effective link building strategies include creating valuable content that naturally attracts backlinks from other websites. Also, engage with industry experts and actively participate in online communities to expand your network and gain link opportunities.

    6. What is the importance of mobile optimization for SEO?

    The SEO course also covers mobile optimization because of its importance. Mobile optimization is crucial for SEO as over 70% of internet traffic comes from mobile devices. A mobile-friendly website ensures a seamless user experience, leading to higher engagement, improved conversion rates, and increased search rankings.

    7. How can you optimize website speed and performance for better SEO rankings?

    Optimizing website speed and performance is crucial for better SEO rankings. A fast-loading website enhances user experience, reduces bounce rates, and improves crawl efficiency by search engines. Implement effective strategies like choosing a reliable hosting provider, enabling caching, compressing images, minimizing HTTP requests, and minifying CSS and JavaScript files. Regularly monitor website performance using tools like PageSpeed Insights and GTmetrix to identify and address any bottlenecks.

    8. What is the role of meta tags and how can they be optimized for SEO?

      Meta tags are snippets of code in the HTML header of a web page that provide information about the page to search engines and browsers. They are not visible to users, but they can play a role in how a page is ranked in search results and how it is displayed in the browser. To optimize meta tags for SEO, it is important to:

    • Keep your title tag under 60 characters and your meta description under 160 characters.
    • Include your target keyword in the title tag and meta description, but avoid keyword stuffing.
    • Make sure each page has a unique title tag and meta description.
    • Use clear and concise titles and descriptions for each page.

    9. What are some common SEO mistakes to avoid?

      Here are some common SEO mistakes to avoid:

    • Not doing keyword research: Choose the right keywords to target, and use them throughout your content in a natural way.
    • Creating thin content: Make sure your content is high-quality, informative, and engaging.
    • Neglecting backlinks: Build backlinks from high-quality websites to improve your ranking.
    • Ignoring technical SEO: Optimize your site speed, mobile-friendliness, and crawlability.
    • Forgetting about user experience: Make sure your site is easy to navigate and provides a good user experience.
    By avoiding these mistakes, you can improve your SEO and visibility in search results.

    10. How can you track and measure the success of your SEO efforts?

    To track and measure the success of your SEO efforts, you need to track the following key performance indicators (KPIs):
    • Organic traffic: This is the number of visitors that come to your website from search engines organically (without clicking on ads).
    • Keyword rankings: This is the position of your website in the search results pages (SERPs) for specific keywords.
    • SERP visibility: This is a measure of how often your website appears in the SERPs for relevant keywords.
    • Click-through rate (CTR): This is the percentage of people who see your website in the SERPs and click on it.
    • Bounce rate: This is the percentage of people who visit your website and then leave immediately. A high bounce rate can indicate that your website is not meeting the needs of your visitors.