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Learn Social Media Marketing with Felix-ITs

Social media has become our go-to place; be it for staying in touch, getting information, or shopping. It has become an important marketing channel for a variety of businesses to reach their target audience. The use and impact of social media have increased to a whole new level nowadays. Hence, the birth of the social media marketing age!


75 Hours



Weekend Batch




Our Locations: Pune, Mumbai

If you’re thinking of making an entry in this new and organically free marketing medium, Felix-ITs bring to you a well-tailored and in-depth social media marketing course in Pune and Mumbai. With this program, you will be able to understand your target audience, choose the right social media platform, build a strategy to promote your brand, generate campaigns to increase traffic, and help you in converting those leads into business.

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Teaching The Fundamentals

What We Teach

Program Highlights

There is no denying that social media marketing is one of the best ways to market anything. This course will teach you the fundamentals of social media, the diverse options to choose from; and the strategies that you can use. You will learn the various platforms, their functions, and how to choose the right tool to advertise your business. Lastly, learn how to effectively grow and engage with your target audience for a longer period.



Our developers will guide you on every step ,our mentored courses is one of our USP.


you would be developing many real life apps as you learn which will help you gain confidence in development


our career counsellor will help you build your profile ,your GitHUB ,linkedin profiles ,update your resume, mock interviews & Machine Test , we will help you find right job and guide you in every steps

This Program Is Made For You

This Program Is Made For You

You don’t need any specific education or experience. Anyone who wishes to upgrade in this field can join. This course will help you gain the appropriate knowledge and skills to move forward in this field.


If you are a professional and looking to enhance your profile then this course is the right choice as a first step in upscaling your profile.


Fresh graduates who are looking to make an entry in IT world this course would be good start to make yourself stand apart from the crowd ,get your fundamentals strong.


The Social Media Marketing Course at Felix-ITs introduces you to the basics and more of social media. We make sure that you are prepared with the right knowledge and set of skills to make your mark in the social media world. Our team of experts will give you hands-on experience about campaigns and the tools to help you shape minds and opinions with your presence online. Each part will have hands-on projects that will help you understand the subject better.


  1. Part 1: Fundamentals of Social MediaGet started by learning about how marketing can be strategically done with the help of social media. Start by defining your goals and deciding on whether to go for organic, paid, or a combination of both. Think about the budget and plan on realistic goals within your timeframe.

    Explore New Concepts

    Marketing being a vast and evolving field, there is so much to learn about. In these lessons, learn about important marketing concepts, what branding means, and what metrics mean. Branding means how you create a powerful presence of your company, which includes elements like logo, theme, and consistency in the design or content. Metrics mean the parameters on which you will judge your progress. It might be conversions or new followers, whichever is most suitable for your campaign.

    Know Your Audience

    Start by learning how to identify your customers, which plays a major role in the success of your marketing. Learn how to collect customer insights by interaction, study the patterns in them, create audience personas, generate data from customer analytics, and come up with a plan of action accordingly. The trick is to not make any assumptions about your audience and use facts to make your decisions correctly. Ponder upon what type of content will appeal to your audience and the tools that can be used to enhance the engagement.

    Build Strategies

    Now that you know the audience, you will learn how to explore different strategies to approach them. A strategy is finding the purpose of your campaign and then working towards achieving it. Curating good content and campaigns is an integral part of planning the strategies. Learn how to do it right in this course. You will also learn how to study competitors’ strategies, what they are doing, and what is or isn’t working for them.

    PART 2: Exploring Platforms

    Social media is a huge medium with many different platforms and features, to suit different needs. There’s so much more than our usual Facebook, Instagram, Twitter; while offering a variety of functions. Get a better understanding of it.

    All about the Platforms

    You will learn the major platforms, their features, and get a better understanding of selecting the right platform to start. Introduce yourself to the commonalities and differences between each. Each platform is known for its characteristics and a different set of users. Similarly, the same content can’t be posted on all platforms. Learn different types of social media networks like social networks, media sharing networks, discussion forums, consumer review networks, and content curation networks. Understand the content requirements, key metrics, and much more about each platform.

    Social Media Advertising

    When you’ve learned all about the platforms, we start learning to use these platforms to our benefit. Social media advertising is choosing the right channel and advertising online to the right customer. Make use of the power of paid media to reach your target audience, create powerful advertisements, and analyze the results. Learn how to interact with your audience on platforms like Facebook Ads Manager. You will learn the different types of ads like video ads, carousel ads, collection ads, playable ads, IGTV advertising, etc.

    PART 3: Creating Presence

    Last but not the least, you’ll learn how to create a powerful presence and an image on social media. Social media marketing is not a one-time job. It needs to be done consistently to keep your audience engaged and you’ll hit the nail after mastering this lesson.

    Follow the Trends

    As social media is a constantly changing field, learn how to stay ahead with the industry trends. Understand the usage of concepts like AI-powered chatbots, artificial intelligence, and more. Learn how to use live videos, Ephemeral content (short-duration content), the trending AR/VR technology, and local targeting to fulfill your target goals.

    Marketing Through Influencers

    Explore the field of influencer marketing that has been proven successful for several products and services. Influencer marketing helps reach a niche audience and have a deeper connection with them. Association to your brand becomes easier with an ambassador that your audience admires. Understand how to know the right influencer and the pros and cons of this medium.

    Engaging Customers

    Learn how to keep your customers engaged by constant interaction and grow your community eventually. Get in-depth knowledge about platforms like Quora or Reddit and how you can use them to increase your brand’s visibility in the market. Understand how to keep track of the positive reviews you get, and specifically pay attention and respond to the negative comments for the scope of improvisation. You’ll learn how to keep your content and services always accessible for the customers.

Job Prospects

Gather a better perspective and walk proudly towards a bright career future in Social Media Marketing. At the end of the course, you will get a certificate for completing a social media marketing course, that will help you in your career. What's more, is, you get a 100% job assistance with Felix-ITs in the digital marketing field.

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