PROGRAM SYLLABUS

1. Part 1: Fundamentals of Social MediaGet started by learning about how marketing can be strategically done with the help of social media. Start by defining your goals and deciding on whether to go for organic, paid, or a combination of both. Think about the budget and plan on realistic goals within your timeframe.

   Explore New Concepts

   Marketing being a vast and evolving field, there is so much to learn about. In these lessons, learn about important marketing concepts, what branding means, and what metrics mean. Branding means how you create a powerful presence of your company, which includes elements like logo, theme, and consistency in the design or content. Metrics mean the parameters on which you will judge your progress. It might be conversions or new followers, whichever is most suitable for your campaign.

   Know Your Audience

   Start by learning how to identify your customers, which plays a major role in the success of your marketing. Learn how to collect customer insights by interaction, study the patterns in them, create audience personas, generate data from customer analytics, and come up with a plan of action accordingly. The trick is to not make any assumptions about your audience and use facts to make your decisions correctly. Ponder upon what type of content will appeal to your audience and the tools that can be used to enhance the engagement.

   Build Strategies

   Now that you know the audience, you will learn how to explore different strategies to approach them. A strategy is finding the purpose of your campaign and then working towards achieving it. Curating good content and campaigns is an integral part of planning the strategies. Learn how to do it right in this course. You will also learn how to study competitors’ strategies, what they are doing, and what is or isn’t working for them.

   PART 2: Exploring Platforms

   Social media is a huge medium with many different platforms and features, to suit different needs. There’s so much more than our usual Facebook, Instagram, Twitter; while offering a variety of functions. Get a better understanding of it.

   All about the Platforms

   You will learn the major platforms, their features, and get a better understanding of selecting the right platform to start. Introduce yourself to the commonalities and differences between each. Each platform is known for its characteristics and a different set of users. Similarly, the same content can’t be posted on all platforms. Learn different types of social media networks like social networks, media sharing networks, discussion forums, consumer review networks, and content curation networks. Understand the content requirements, key metrics, and much more about each platform.

   Social Media Advertising

   When you’ve learned all about the platforms, we start learning to use these platforms to our benefit. Social media advertising is choosing the right channel and advertising online to the right customer. Make use of the power of paid media to reach your target audience, create powerful advertisements, and analyze the results. Learn how to interact with your audience on platforms like Facebook Ads Manager. You will learn the different types of ads like video ads, carousel ads, collection ads, playable ads, IGTV advertising, etc.

   PART 3: Creating Presence

   Last but not the least, you’ll learn how to create a powerful presence and an image on social media. Social media marketing is not a one-time job. It needs to be done consistently to keep your audience engaged and you’ll hit the nail after mastering this lesson.

   Follow the Trends

   As social media is a constantly changing field, learn how to stay ahead with the industry trends. Understand the usage of concepts like AI-powered chatbots, artificial intelligence, and more. Learn how to use live videos, Ephemeral content (short-duration content), the trending AR/VR technology, and local targeting to fulfill your target goals.

   Marketing Through Influencers

   Explore the field of influencer marketing that has been proven successful for several products and services. Influencer marketing helps reach a niche audience and have a deeper connection with them. Association to your brand becomes easier with an ambassador that your audience admires. Understand how to know the right influencer and the pros and cons of this medium.

   Engaging Customers

   Learn how to keep your customers engaged by constant interaction and grow your community eventually. Get in-depth knowledge about platforms like Quora or Reddit and how you can use them to increase your brand’s visibility in the market. Understand how to keep track of the positive reviews you get, and specifically pay attention and respond to the negative comments for the scope of improvisation. You’ll learn how to keep your content and services always accessible for the customers.