This course is designed to introduce learners to the principles and techniques of search engine optimization (SEO) and marketing. Through a series of lessons, learners will gain an understanding of how to increase website traffic, improve search engine rankings, and ultimately drive business growth.

• Discover SEO

  

  Introduce yourself to Google Ads and Screaming Frog and explore their interfaces to get used to the functionalities and features. Other SEO tools you can get familiar with are Spyfu, SEMRush, Moz, Ahrefs, and Google Keyword Planner.

  

• Learn SEO Audit

  Learn practical SEO audit standards and apply them to carry out a generic SEO audit on real websites. Evaluate audit risks and produce audit reports.

• Organic Search

  

  When it comes to search engine marketing, search engine optimization and organic search are important parts of a powerful brand presence. Organic search is the search results from search engines that are not affected by paid advertising, therefore, organic search results are always based on their relevance to the search term. In this section of the course, build a core understanding of organic search and the factors that affect such search results in order to improve your skills and ideas to create natural/organic brand presence and boost search ranking.

  

• Learn to Create Engaging Content

  Strategically create impactful content that resonates with your target audience keywords in mind and engages your organic search traffic. The idea is to approach content with SEO in focus in order to reach the right audience with better customer engagement and effective navigation to the website.