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Top 10 Digital Marketing Interview Questions To Win The Job.

Digital marketing is now the most talked about and chosen medium for any business, and it is anticipated to dominate the industry in the following years. This means it will open doors to great job opportunities in the Digital Marketing domain. If you have a job interview scheduled for a profile in digital marketing then you might need to be well-prepared as the current scenario demands for top digital marketers. In order to crack such interviews, you will have to gain complete knowledge of the basics of digital marketing and the advanced levels as well.


Boost your confidence and prepare thoroughly to ace your interview with some of the most commonly asked interview questions in the Digital Marketing field.


Q1. Why is digital marketing better than traditional marketing?


We are living in a digital era where every single person is connected to the internet and their smart devices, making them good prospects for digital marketing. They are always online scrolling through social media platforms or purchasing items through e-commerce websites which makes them easy to reach out and connect. No more searching for your target audience. Some of the features of digital marketing are increased interaction with consumers, performance-focused ROI, high online penetration, cost-effective nature, enhanced product or service reach, easy tracking of marketing strategy and its analysis.


Q2. Name the different segments in digital marketing?


The different segments in digital marketing are based on business requirements and purpose and the way it is implemented. To name a few, social media marketing, email marketing, search engine marketing, e-commerce marketing, SEO, content marketing and so on.


While each of the segments has its own importance, to ensure a successful digital marketing campaign a combination of all these segments is necessary.


Q3. State the key areas while using keywords to optimize SEO ranking?


Keywords are an integral point of any SEO. Keywords are to be inserted equally and cleverly around the content, enabling the search engine algorithm to easily locate the key phrases, and take the searcher to the webpage that contains the most relevant information regarding their search.


Suggested areas where keywords can be used are:

  • Text content
  • Heading
  • Meta description
  • Image alt tags
  • Title tag
  • URL


Q.4 What are the limitations of Online Marketing?


  • Intense Competition as online marketing is easily accessible and cost-effective.
  • It can get overwhelming with huge information and data
  • Understanding Analytics effectively


Q5. What is the most effective way to increase traffic to a website?


There are various ways to increase traffic to a website, paid and unpaid. Small businesses can consider options for local SEO by creating a free Google My Business listing. Another option would be to perform on-page SEO on web pages by producing high-quality content with concise meta descriptions for the pages. Creating backlinks from industry influencers or complementary businesses can get the website in front of a bigger audience spectrum while driving qualified traffic. Email marketing is also an effective way to increase traffic to websites.


Q6. What do you mean by a responsive website?


As the name suggests, it is a website that is created using Responsive Web Design. To further simplify it, a responsive website is extraordinarily fast in terms of responding to its user, enhanced interactions, optimal experience and is very compatible with multiple browsers or devices as it automatically adjusts its layout as per the orientation and view-port size of the device. This is when it is compared to a non-responsive website.

Responsive websites are also equipped to quickly load up when a user clicks on a link, and efficiently take them from one page to the other of the website.


Q7. What is AMP or accelerated mobile pages?


The AMP project was created to boost web speed and was launched by Google in 2015. It is an open-source initiative enabling the creation of ads and websites that are consistently rapid, high-performing, and beautiful across distribution platforms and devices for enhanced user experience.


Q8. State the four ‘C’s of Digital Marketing?


  • Customer – Who views the message
  • Content – The message customer views
  • Context – Why the Customer views the message.
  • Conversation – Happens between you and your customer.


Q9. How to determine the effectiveness of a digital marketing campaign?


There are multiple steps involved when tracking the results of a digital marketing campaign.


  • Plan the campaign and its tracking method.
  • Define the channels that are to be tracked.
  • Define the marketing metrics to be measured
  • Track campaign once it has been put into effect (Google Analytics)


Q10. What is the use of anchor tags in SEO?


The anchor text is the visible and clickable text in a hyperlink. The words contained within the anchor text determine the page ranking in search engines, therefore, its essential to add relevant tags.


Start your digital marketing journey with Felix-ITs. Our team of expert digital marketing trainers will not only equip you with both technical & non-technical skills but for the job market out there as well.


We have a specially curated Digital Marketing Program that helps you gain expertise in various digital media aspects and stay updated with the latest digital marketing trends. Enroll today to avail all the opportunities that this new digital marketing era brings.



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