Dynamic and episodic are the perfect adjectives for explaining the present world scenarios. With the world being a global village, a tiny modification can change the course of the functionality of several fields and aspects. One of the most relevant developments that have already taken the Internet by storm is Web 3.0
. This shift from Web 2.0 to Web 3.0 has kickstarted scalability, data privacy, and decentralization discussions. As far as businesses and companies are concerned, they have yet another change that must be leveraged for their marketing strategies. That is where digital marketing steps in. But you can’t expect to appeal to the Gen-Z and millennials with the same old techniques. Upskilling is crucial, and we are here to help you through that transition.
Digital Marketing Skills that Guarantee Success in Web 3.0
Web 3.0 has unlocked newer ways for business owners and marketers to connect with their target audience. It allows them to reconnect with their consumers by providing actual value in terms of content to remain relevant and impactful. Inculcating the following core digital marketing skills will help you create your space in this big conundrum, Web 3.0.
1. Semantic Content Marketing
Semantic content marketing might be unfamiliar for some, so let us break it down. Semantic content marketing contains semantic search, which is nothing but search engines trying to generate the most relevant and authentic results. It does so by considering three aspects:
- Searcher’s Intent
- Query Context
- Word Relationships
With the advent of Web 3.0, brands and companies must change their course for their content creation strategy. Rather than focusing on just keywords, marketers must pay attention to creating content based on the user’s intent, query, and insights. As a content marketer, you must understand optimizing the brands’ content for the semantic web. Focus on smart keyword research by targeting several other relevant sub-topics that cater to the user’s questions. Add explicit content and answer the user’s questions directly without any fillers. Resort to conversational languages while creating content, backed by updated examples. Lastly, link to authoritative sources to validate your content. This skill helps build better relationships with the customers and aids GoogleBot in understanding your content and matching queries to it. Such trust and authority are necessary for staying relevant in Web 3.0.
2. NFT Marketing
Everybody is well-versed with the concept of NFTs- be it through educating themselves or through the meme-culture. However, apart from the art world, NFTs can be used by marketers for promoting their business, expanding their reach, raising money for causes, or simply creating a buzz. Let us understand this concept through a few examples. McDonald’s issued 10 McRib NFTs
to the people who retweeted the brand’s invitation. This led to the brand’s promotion and marketing. As interest in metaverse grew, even Coca-Cola
stepped in the game and launched its first NFTs for a special auction. Just like these brands, you can also create brand awareness and expand your audience’s reach by learning NFT marketing.
3. Immersive Marketing
Gone are the days when static web pages would be more than enough to create brand awareness. The newer generations will soon get used to the metaverse, and you, as a marketer, will have to bridge the gap between the digital and the physical world. One such brand that can be used as inspiration is Benefit Cosmetics.
This brand channelled its marketing through immersive technologies like AI in the form of a collection of tokens. Those tokens could be exchanged for virtual consultations, discounts, etc. Such a campaign brought success to the brand in terms of conversion rates. Web 3.0 will require novelties and modifications for digital marketing to work successfully.
4. Advanced UX
Customer interactions and experience get the highest accolades in digital marketing. Once you have cracked the code to enhance the user’s experience, you are surely going to notice a spike in the revenue. Improving UX (user experience) is a process. Start off by indulging in the user research, their preferences, goals, tastes, etc. Ensure that the design concept meets the user’s expectations and fulfils the goals of your brand’s website. Moreover, check the user’s behaviour as per the planned user flow. If there are any discrepancies, you must change the visual design structure of the website. Lastly, grab the user’s attention with strong visuals. You must also focus on emotional interaction, friendly error messages, and minimizing the negative impacts of any activity. Undertaking such changes can facilitate a free-flowing experience for the users, something that can help the brand’s marketing strategy.
As we mentioned, if you want your brand to stay relevant, it is crucial to upskill yourself amidst the evolution of the internet. You can start your learning journey with Felix-ITs’ comprehensive digital marketing course.
Get enrolled today and let your digital marketing career reach the stars!