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Search Engine Optimization: Do’s & Don’ts

Search Engine Optimization: Do’s & Don’ts

The majority of businesses struggle with realizing the significance of SEO. Plenty of true information along with the misleading ones can add to the difficulty organizations face. Initially, it might take some time to develop the right strategy, but the outcomes are worth the wait and effort.

The tasks lined up for the SEO are generally new for the businesses due to which the stakeholders are always uncertain about the outcomes due to lack of knowledge.
So, let us address the elephant in the room: what should be done for an SEO, and what should be not.

The Dos!

Following are the doable points for Search Engine Optimization:

  1. Updating the website


It’s essential for businesses to periodically update their website. Subtle updates become a need for the website, eventually, if not going into redesign due to the allied difficulty and time-intensive nature of the task. However, in case of a bad structure, you may want to start from the bottom and rebuild the website. Such changes would affect your ranking initially but soon these will be back in place with a bit of time and your patience. This is a normal exercise and is common among established websites. Gradually, the improved structure will reap fruits in the form of a larger customer base due to the improved website and hence the customer experience.


  1. Obtain & put out quality links


Backlinks influence rankings as well as customers’ trust in the website. It’s not merely about the number of links offered but what those links offer. Linkage with high-quality websites might make you lose out on some visitors initially but would demonstrate to Google the authenticity of the website.

Before getting a backlink from any site you should check the DA and spam score of that site, as low authority sites with high spam scores may result in Google penalizing your website.


  1. Domain must be renewed in time


Purchased domains redirected to the website can help in increasing the number of useful backlinks. But there are certain risks associated with this method. The domain should be trustworthy & authentic.

This technique can lead to some desirable outcomes if the quality method is followed.

  1. URL optimization


URL of the landing page should not be complicated but easy to recall. Keywords should be present in the URL of other pages/posts and the URLs should be customizable. Optimization might result in dropped visitors for some time but with an optimized version, one can expect to reach out to a wider customer base.

  1. Testing the SEO elements


The purpose of SEO is to get site visitors and make them click on the links to generate leads. What would happen if we have visitors due to a good ranking but nobody clicks on the links?

We can determine the reason behind this phenomenon by carrying out testing of the SEO elements. One may find a combination of word and layout that does not perform well. If one focuses on the right aspect, it will result in greater traffic driven to the site and eventually would give the best result.

The Don’ts!

The don’ts for SEO are as follows:

  1. Removing neutral backlinks


The links which sit idle without harming or benefiting us are called neutral backlinks.

At times, fines for bad retrospective links are looked over by Google.

The backlinks of the websites can be considered worthy enough to improve the website’s search ranking if Google does not act against the website. The risk of blocking all the neutral backlinks should be avoided as it may negatively affect the ranking

  1. Link labels with precise keywords


Professionals employing relatable keywords in the link labels disproportionately suffered while using this method.

Google strongly acts against this practice and hence it must be avoided. Organic ways must opt for this while nurturing a greater span of backlinks.

  1. Removing a web page


Deleting a page might result in you losing out on all ranked keywords. The same is the case with the page’s URL. The web page must be maintained even if it is not leveraged to sell a service or a product.

Ensure employing 301 redirects on the older URLs when combining two pages.

  1. Doorway pages


It is simple to create doorway pages but Google penalizes sites that use them and don’t like this technique. It is a no-go here too.

To summarize SEO is challenging but it can be extremely beneficial. Be mindful to take only the right risks and you can get right in front of your customers when they what it.


Felix-ITs takes great pride in training individuals like you who aspires to be a part of the digital marketing space with our industry knowledge and hands-on training curriculum.

Ace the search engine optimization game and help businesses boost online presence.

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