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Why Choose a Digital Marketing Career in 2023? 

Student life can be exhausting. Apart from the unending assignments, they have to focus on selecting the right career option, which will have them pay a pathway to a brighter future. 


Digital marketing is one such viable career option that students often prefer. According to a report by a Goldman Sachs report, the digital marketing industry is going to be valued at US$160 billion by 2025. This number stands at thrice its current value. 


Apart from a good package and reliable career growth, there are several other reasons why you must choose Digital Marketing. 


Let us understand in depth. 

What Makes Digital Marketing an Ideal Career Option? 


When you choose Digital Marketing, you will be subjected to constant change as per the marketing trends. However, this career option is quite rewarding, and the following benefits stand as its proof: 


1. High Demand for Digital Marketers 


According to a research study by HubSpot, over 75% of marketers believe that digital marketing campaigns directly influence revenue. Since such numbers attract business owners, they are always on the lookout for digital marketing professionals. 


Moreover, digital marketing is in high demand due to its excellent reach. It is a tremendous way for companies and businesses to reach their target audience. Moreover, since offline marketing can drill a hole in the pocket, they are always leaning towards professionals who can create a better online presence for their business without spending too much. 


2. An Array of Options 


When you choose Digital Marketing as a career option, you do not restrict yourself to a single path. There is a lot of scope for experimentation, and you can analyze your skills and choose accordingly. 


For example, the following are some of the best career fields in digital marketing: 


  • Digital Marketing Manager
  • SEO Manager
  • Content Writer/Editor 
  • Social Media Manager
  • Inbound Marketing Manager 
  • Website Designer 
  • SEM Manager 

..and many more. 


Irrespective of your educational background, you can pursue any of these fields as per your skills and interests. Such diversity makes digital marketing a fun and respectable career option. 


3. Growth Potential 


Did you know that only 487.7 million smartphones were sold in 2011? Fast forward to 2022, there are 6.05 billion smartphones. Moreover, almost 83.72% of people use smartphones on a daily basis. 


Such numbers denote the importance of digital reliance and how it is scheduled to grow in the future. Since it has been showing promising results till now, experts believe that digital marketing, as a field, has nowhere to go but up. 


4. Creative Field 


If you aren’t somebody who is comfortable with constant presentations and monotonous excel sheets, digital marketing is for you. 


When you become a digital marketer, you will be responsible for the creative side of the story. For example, being a content or copywriter, your job will entail you to write creative copies and blog posts for clients. 


If you want to pursue social media marketing, you will be expected to come up with campaigns as per the current trends. While a few technicalities will follow, digital marketing is a creative field, overall, something that will not bore you. 


5. Better Pay 


Exposure does not pay the bills. 


While digital marketing has growth potential, does it pay well? 


Yes, it does. 


The average salary of a Digital marketing manager is Rs. 5 LPA. While that is for a fresher, experienced personnel can receive up to Rs. 10 LPA. 


The figure will vary as per your specialization, but you will surely get a good package. 


Is Digital Marketing Right for You? 


Digital marketing is one of those few fields that do not require a set educational background. An engineer, doctor, graphic designer, accountant, businessperson- basically anybody can become a digital marketer. 


As far as you have the following soft skills, you can pursue digital marketing as a career option: 


  • Curiosity
  • Multitasking 
  • Empathy 
  • Creativity
  • Adaptability
  • Willingness to learn new things 
  • Strong work ethic 


Do you think you have what it takes? If yes, you can enroll yourself in Felix-ITs, which offers an advance digital marketing course in Ahmedabad, Pune, and Mumbai. 

Learn Digital Marketing with Felix- ITs


Since digital marketing is a relatively newer skill, it is necessary to create a strong foundation. This can be done with an online digital marketing course. 


If you are looking to kickstart your digital marketing career, Felix-ITs offers a comprehensive digital marketing course. While this course is online, you will receive the constant guidance and support of experts. You will also be mentored by experienced marketers so that you get the necessary knowledge and skills to get into the market. 


As companies are always on the lookout for professionals with strong educational and practical knowledge, this course from the best digital marketing institute in Pune, Mumbai, and Ahmedabad can come in handy in the future. 


Don’t wait any further. 


Choose a creative career, and your Mondays will no longer feel like dreading Mondays! 

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