Since 1993, UX design has been nothing less than an ever-changing field with varying trends. The developers must keep up with the trends to design solutions for modern-day problems. Therefore, an in-depth analysis is required to help them use their UX design skills to their best abilities. If you are a budding UX designer who’d like to have a glimpse into the latest UX trends of 2022, you have landed on the right article. We shall explain the top 5 UX design trends that have taken the industry by storm. Without further ado, let’s begin!
5 UX Design Trends to Look Out For
According to Forester's study
, good UX design can increase the conversion rate by 400%. You, too, can benefit from such profitable figures by learning the following trends:
1. Personalized Experiences
Artificial Intelligence has helped several platforms like Netflix, Instagram, Amazon, etc
., to provide a personalized experience to their users. They collect the data from their users and understand their behavior. This helps them make the necessary recommendations in the future to facilitate faster conversions. As a UX designer, you must understand the factor of personal experience. This will help you bridge the gap between the user’s wants and the user experience. It can be based on geographical demographics, age, education, religion, etc., or based on their records. Regardless, it is necessary to understand this factor to help create a smooth, seamless, and personalized experience for your visitors.
2. Metaverse and Web 3.0
UX designers are excited to be hosting virtual events with the help of Metaverse. This can help them connect with their audiences without any restrictions. This trend will make it easier for UX designers to access multiple platforms regardless of their geographical location. Moreover, it will facilitate 3D graphics in gaming, historical institutions, e-commerce sites, social services, medical tools, etc. So, in a way, the UX designers will get a better scope of work.
3. Extended Reality (ER)
Extended Reality is nothing but an umbrella term that involves several types of immersive technologies like augmented reality, virtual reality, and mixed reality. Such technologies ensure a surreal experience with a perfect blend of the virtual and real world. This allows UX designers to provide a fully immersive experience to their customers. For example, they have a better scope for designing 3D spaces that can be accessed through headsets. In addition, they can tap into aspects like holography and audio augmentation
, thereby creating qualitative designs for several platforms.
Storytelling is an old affair. Several companies and businesses have been using it to market their products and services. But in recent times, storytelling has been a reliable tool to hook the audience and build a strong trust foundation. UX designers must inculcate the art of storytelling to form a connection between the viewers and the companies. The storytelling process can entail the brand's story or showcase a better customer experience. UX designers can include plot points and uncover the journey with every scroll or page. Such a unique proposition can go a long way in elevating the customer experience and brand loyalty.
5. Creative Scrolling
Scrolling might seem to have a straightforward pattern, but UX designers can add their touch of creativity to it. With the help of varying scrolling patterns, the pace, interactivity of the content, and delivery can be adjusted. This is mainly to grab the users' attention and provide a delightful and engaging scrolling experience. UX designers can focus on the scrolling journey of websites and mobile applications. They can alter the elements of the page, along with the background, to make it more interactive for the users. They can create a positive and immersive experience, something that can retain the attention span of the users.
Learn UX Design with Felix-ITs
As we are coming to the end of this article, we hope you have gained a fresh perspective on the latest trends in the field of UX. Since it is an ever-evolving field, we are yet to see several other trends that will bring about different types of experiences for the designers and the users. If you want to tap into the field of UX, you can kickstart your journey by enrolling in the unique UI/UX design course
offered by Felix ITs. This online course is molded professionally to help you become a certified UI/UX designer in four months. It offers theoretical and practical training to shape the students for this industry. This will help you get ready to bag the best jobs in this field. So, what are you waiting for? Contact us today and set your foot into this intuitive learning experience.