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Guide to Choosing Colors for an Ideal UI Design

Creating a website requires paying attention to several aspects. While they might look insignificant from a distance, the result might drastically change with the incorrect choices. One such requirement is the color palette one chooses while creating a website or application.

Since the choices can profoundly impact creating an ideal UI design, it is necessary to make an informed decision. But how?

Well, the following guide will help you understand the meaning behind the colors to help you choose the ideal options for UI design. So, let’s get started without any further ado.


7 Tips for Choosing Colors for Creating an Attractive UI Design

Adhere to the following tips while choosing the color palette to help you create a UI design that appeals to the brand and the users.

Tip 1: 60-30-10 rule

The 60-30-10 rule or technique is considered to have the highest importance in UI design. While it originates from interior design, it can be applied while creating an alluring website or application.

60% of the space should be a dominant hue, 30% should be allotted for the secondary color, and 10% for the accent color. Such a  proportion makes it easier for the users to move their eyes from one point to another without discomfort.


Tip 2: Understand the Psychology of Colors

Since selecting colors can make it easier to create an easy pathway to attain the expected action, it is best to understand the introductory user psychology regarding the color palette. The right choice can help transfer the right message and brand tone to the users.

For example, red can symbolize love, anger, confidence, passion, etc. Blue is mainly associated with sadness. Purple denotes wealth and magic. Black is saved for tragedies and mysteries. White showcases authenticity and purity.

One of the best examples is the Pepsi logo. The color combination of red and blue against the backdrop of white creates a confident and sporty appearance, something that falls along the lines of the product.


Tip 3: Create Contrast for Individuality

Creating color contrast for your website or application can enhance the UI elements and make the crucial features more noticeable. It can draw the users’ attention to the paramount parts of the space.

For example, contrasting colors can be added to the CTA buttons to make it easier for the users.

But extreme contrast might not always work. For example, choosing high contrast colors when it comes to the background and content colors can make it challenging for the users to read the text. This is why it is necessary for user testing before finalizing any decision.


Tip 4: Control the Saturation

Color saturation is the best way to create a vibrant website or application. While the power of saturation can be leveraged to attract attention, playing on extreme ends can overwhelm the eyes.

Hence, it is better to create contrast when it comes to saturation. Like, highly saturated color can be kept against a less saturated one to make it pleasing to the eye.


Tip 5: Opt for Color Variations

If you want to avoid taking a risk when it comes to color contrast, you can pick variations of the same color. You can pick a theme color for the background. The elements can be of the same color but with brighter or lighter variations.


Tip 6: Get Inspired by Nature and Art

Companies do not randomly choose the color palette for their websites and mobile applications. Intense deliberations and thoughts go into the process.

If you can’t seem to get any inspiration, you can try borrowing the ideas from nature and art. Follow the color pattern of the sky, sunsets, lake, etc., to get a soothing color palette for your UI design.


Tip 7: Undertake the Geographical Location and Gender Differences

Lastly, you must always consider the geographical location and gender while choosing the colors for the UI design.

For starters, some colors might carry different meanings in varying countries, and the same rule applies to genders. For example, women detest orange and gray, and men do not prefer purple and brown.

If your company or brand appeals to a particular gender from a set location, it is crucial to do additional research.


Ace UI Design with Felix- ITs

Apart from the color palette and gradients, UI designs require an intensive knowledge of the tools and processes to get a flawless result. If you are planning to undertake such a responsibility in the future, it is necessary to gain theoretical and practical knowledge, which can be done with Felix-Its’ UI design course in Pune, Ahmedabad, and Mumbai.

Our UI UX courses in Pune, Ahmedabad, and Mumbai can be finished in under a month at the liberty of one’s home. This makes it convenient for working professionals willing to change their careers.

Under the guidance of industry-expert mentors, you shall surely be able to create an intuitive and visually appealing UI design in no time!

Contact us today to get enrolled.

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